TORONTO MAPLE LEAF CHINESE NEW YEAR GIFT

In 2015, the Toronto Maple Leaf ice hockey team was landing in China and celebrated the Year of the Goat. In order to better understand the potential market demand for ice hockey in mainland China, the team gave their gift to their Chinese fans. We were commissioned to combine the Maple Leaf ice hockey culture with the Chinese zodiac culture and design the typography, pattern and packaging for the official gift.

INDUSTRY / LOCATION

Sport / Toronto, Canada

SCOPE OF WORK

Typography / Packaging / Merchandising