LUZHOU LEGENDARY CELLA TENNIS CHALLENGE

Luzhou Legendary Cella (Laojiao) reached a 5-year partnership deal with the century-old Australian Open to showcase the vibrant energy of this storied Chinese Baijiu brand to the world. After being named official global partner and designated Baijiu, Luzhou Laojiao is now the highest ranking Chinese corporate partner in Australian Open history. Melbourne Park The No. 2 stadium was even named “Guojiao 1573 Course” and the AO Challenge China Tournament was hosted in mainland China that went across 10 major cities. This event combines the sports spirit of the Australian Open and also carries the century-old Luzhou cellar. Brand culture, we are commissioned to design a visual identity system and communication that integrates Eastern and Western cultures …

INDUSTRY / LOCATION

Tennis Championship / Shanghai, China

SCOPE OF WORK

Brand Strategy / Visual Identity / Print / Installation / Digital / Brand Collaterals

Print

We have designed a variety of printing implementations specially for the performance polo shirts, to achieve the final effect of full cohesiveness and impression of ultimate quality the products always deserved.