HAIHUI

Haihui Technology is a leading shirt lining manufacturer in China. Since its joint venture with the German clothing lining and fabric manufacturer WENDLER EINLAGEN GMBH, it has been exported to more than 70 countries and regions, corporating with European and American apparel brands, including Armani, HUGO BOSS, H&M, etc. In order to help Haihui to showcase the latest textile technology overseas, we are hired for a visual style refresh design.

INDUSTRY / LOCATION

Textile Manufacture / Jiangsu, China

SCOPE OF WORK

Brand Strategy / Colour System / Typography / Photography / Product Catalogue

Result

We have upgraded the brand's colour way, photography and product catalogue. A series of icons are crafted to demonstrate the cutting edge interlining technology. The new visual communication design is highly competitive against most of the major providers in Europe, reinforced the global marketing strategy for year 2020.