GUOJIAO 1573 MASCOT

Luzhou Laojiao • Guojiao 1573 is one of the four most well-known liquor brands in China. It originated in Luzhou City, Sichuan Province (the hometown of panda). Therefore, the brand has always used pandas as its mascot to speak for itself. In 2019, the brand reached a 5-year partnership deal with the century-old Australian Open (AO), to showcase to the world the history and culture of Chinese liquor. It became the main sponsor and the rank one Chinese partner in history. And we were commissioned to create a series of panda-themed graphics, which were given to visitors and fans of Melbourne Park during the Australian Open.

INDUSTRY / LOCATION

Mascot / Melbourne, Australia

SCOPE OF WORK

Print / Brand Collaterals

Evaluation

During Australian Open 2019, the fan tattoo has been printed for over 100 thousand copies and given to tennis fans within 2 weeks in Melbourne Park.