L’Avyanna is a cosmetics company aimed at retailing and wholesaling natural skin care products to the satisfaction of our costumers’ beauty needs. All their products are hypoallergenic – suitable for all skin types, sulphate and paraben free. They work to ensure good healthy skin for our customers beyond what is offered on the high street.
They believe that good skin health boosts the immune system, wellbeing and helps fight the common skin problems caused by today’s hectic lifestyles and our environment. Therefore they work with leading skincare manufacturers to produce a range of high performance, luxury but affordable cosmetic products that deliver amazing results, every time.
Industry / Location Skin Care / London, Great Britain
Scope of Work
Communication strategy / Visual identity / Packaging / Printing
L’Avyanna positions herself with four key words – Nature, Healthy, Modern and Beautiful. However, after examination for the previous identity design, we have found that the design is not conveying the correct brand information, especially for the visual elements which could represent the essence of nature & healthy are missing. And this mistake led the following packaging design work even further. From the customer experience examination, we found that the look and feel of the product are seriously affecting the sales. And this issue is where we need to start to resolve.
Solution & Impact
We firstly dive into the competitors, exam how they convey the brand idea with ideal customers. And we found out that the senses of ‘healthy’ and ‘modern’ are the most visual experience we need to create, followed by the essence of ‘nature’. With the re-positioning thinking in mind, we re-designed the visual identity and the style, build a coherent visual experience. The result dramatically improved the look and feel of L’Avyanna brand, and the visual power supported the investment pitch. It also increased the effectiveness for marketing performance including offline promotion, GQ, VOGUE magazine advertising, etc.
We choose to use a piece of green leave to represent the essence of nature and healthy, using an unique shape to distinguish L’Avyanna with her competitors, at the same time, clearly build the consistency through out the entire brand image. We design the typeface with a graceful style to convey the essence of modern of the young brand and her product. The overall image are simple and rememberable, catching customers’s attention with just a glance.
A well designed visual style not only conveys the quality but a sense of modernised lifestyle, reflecting the healthy nature of the brand within.
Qilin Design brought our dream to life through their innovative designs that best interprets what we were looking for. We were particularly impressed by the thoroughness and commitment dedicated to our project as well as the aftercare to ensure that their design guarantees the best outcomes for their client. I will recommend Qilin Design any day.